01 Discover

01 Discover

What are our users like?

Trend analysis

Empathizing with our users

What are our users like?

Trend analysis

Empathizing with our users

/What are our users like?

/What are our users like?

The first thing will be to understand who and how are the users we want to design the experience for. Ideally, we would start with surveys or interviews or field studies, but due to our deadline, we will work with the data we can collect from the different reports available.

 In our case, since we are dealing with users from the rural environment, one of the most important factors will be to know the degree of relationship between with the technology and their cultural level, in order to develop a tool that is easy to understand and an interface with which they can interact in a simple way.

The first thing will be to understand who and how are the users we want to design the experience for. Ideally, we would start with surveys or interviews or field studies, but due to our deadline, we will work with the data we can collect from the different reports available.

 In our case, since we are dealing with users from the rural environment, one of the most important factors will be to know the degree of relationship between with the technology and their cultural level, in order to develop a tool that is easy to understand and an interface with which they can interact in a simple way.

Source: Food and Agriculture Organization of the United Nations (FAO)

Source: Food and Agriculture Organization of the United Nations (FAO)

CONCLUSIONS

CONCLUSIONS

The reports indicate that our users, inhabitants of the European rural world, have a higher cultural level and access to technology than in other continents and that the penetration of mobile devices in this environment follows the same dynamic, with quite high rates.

The reports indicate that our users, inhabitants of the European rural world, have a higher cultural level and access to technology than in other continents and that the penetration of mobile devices in this environment follows the same dynamic, with quite high rates.

/Trend analysis

/Trend analysis

What is happening in the agricultural sector?

We will then analyze the sector, to determine what the trends are in terms of the digitalization of the agricultural sector and what other similar products we can we find that will help us to achieve  the best solutions for the our experience design.

What is happening in the agricultural sector?

We will then analyze the sector, to determine what the trends are in terms of the digitalization of the agricultural sector and what other similar products we can we find that will help us to achieve  the best solutions for the our experience design.

Application that allows to know in real time the retail price of fruits and vegetables in real time, making it easier for its users to decide the optimal time for harvesting and buying and selling. It is aimed at both producers and distributors.

Application that allows to know in real time the retail price of fruits and vegetables in real time, making it easier for its users to decide the optimal time for harvesting and buying and selling. It is aimed at both producers and distributors.

Application that allows to know in real time an advanced agronomic analysis engine that incorporates decades of research in agricultural modeling with artificial intelligence, provides crop yield monitoring and early stress detection. Through spectral analysis, it helps in monitoring and early, cost-effective decision making.

Application that allows to know in real time an advanced agronomic analysis engine that incorporates decades of research in agricultural modeling with artificial intelligence, provides crop yield monitoring and early stress detection. Through spectral analysis, it helps in monitoring and early, cost-effective decision making.

Farmers' advisory platform. Includes data from the Indian Meteorological Institute with a five-day weather forecast The Market Price Section  shares real-time supply prices. In addition to information on seeds, Agribuzz (farmer networking forum) and content on best practices, innovation, tip of the day and latest news.

Farmers' advisory platform. Includes data from the Indian Meteorological Institute with a five-day weather forecast The Market Price Section  shares real-time supply prices. In addition to information on seeds, Agribuzz (farmer networking forum) and content on best practices, innovation, tip of the day and latest news.

CONCLUSIONS

CONCLUSIONS

The digitalization of the rural environment is advancing strongly and we find many digital products that help users to be more effective in making decisions and managing their resources.

The digitalization of the rural environment is advancing strongly and we find many digital products that help users to be more effective in making decisions and managing their resources.

Finally, we will make User Personas, Empathy Maps and User Proto-Journeys to deepen the knowledge of our users in order to better empathize with them.

The resulting analysis will provide us with user insights that will lead us to better understand their problems in order to propose better solutions.

Finally, we will make User Personas, Empathy Maps and User Proto-Journeys to deepen the knowledge of our users in order to better empathize with them.

The resulting analysis will provide us with user insights that will lead us to better understand their problems in order to propose better solutions.

CONCLUSIONS

CONCLUSIONS

Our typology of users demand practical technological solutions that help them  solve their problems in a simple way without complicating their lives. (Making things the job easier). Otherwise a tool whose handling in the way of entering their data or the way in which the information provided by the tool displayed in an arduous way or difficult to understand, it would generate a high level of frustration.

Our typology of users demand practical technological solutions that help them  solve their problems in a simple way without complicating their lives. (Making things the job easier). Otherwise a tool whose handling in the way of entering their data or the way in which the information provided by the tool displayed in an arduous way or difficult to understand, it would generate a high level of frustration.

02 Ideation

02 Ideation

Strategic Keys

Interaction flow

Wireframing & Prototyping

Data Visualization

Visual Design

Strategic Keys

Interaction flow

Wireframing & Prototyping

Data Visualization

Visual Design

CONCLUSIONS

INSIGHTS

The main doubts when prototyping the experience come from the way we collect user data. The first idea that comes to mind is through the classic form. But not having the knowledge that we would have liked about the necessary data, we finally opted for a process similar to onboarding, in which the user is asked to select in a very simple and visual way the products and other key factors on which they want to obtain information, in order to be able to compare this data later.

 After carrying out a basic user test, the flow of interaction and the way in which the data is taken seem to be intuitive, but in terms of data visualization, combining graphics on the same screen can be overwhelming and takes us away from the "one task, one screen" model that provides the simplicity we were looking for.

 On the other hand, different iterations arise as to the location of the interactive elements to control the data that appears in the graphs.

Debido a su diseño anticuado y rudimentario, la gente se siente más cómoda vendiendo sus novedades y artículos menos valiosos. No se sienten tan presionados para tener fotos de alta calidad o descripciones extensas. Perciben que su público tiene expectativas más realistas en cuanto a los artículos de segunda mano.